Influencer Marketing 2.0
hoo.be
Brands leverage our first-party data to make influencer partnerships predictable, measurable, and scalable.
The Problem
Lack of Standardization
The absence of a standardized pricing structure creates friction in negotiations, complicates budget allocation, and hinders scale.
Surface-Level Insights
Mistaking likes and followers for true influence results in underwhelming campaign outcomes.
Human Dependency
Manual decision-making introduces bias and limits scalability in creator selection and campaign execution.
Brands Deserve
Predictable Outcomes
For the creator economy to reach its full potential, it will need a model that delivers consistent, predictable outcomes—similar to the reliability digital ad platforms offer.
Data-Driven Decisions
Consistent results come from allowing data, rather than human intuition, to guide decisions.

hoo.be is transforming influencer marketing from a gamble to a strategic, data-driven investment, giving brands the outcomes they expect while empowering creators with the opportunities they deserve.
Our Solution - Influencer Marketing 2.0

1

Creator Matching
Real-time identification of best-fit creators for each brand or opportunity.

2

Automation
Streamlined selection, pricing, execution, and tracking ensure consistent, high-quality results.

3

Predictable Outcomes
Accurately predicts the impact of individual posts and overall campaign outcomes.

4

Established Network
350K creators, with predictive insights into what their audiences are most likely to engage with or purchase.
Creator Matching
Imagine you own a fashion brand focused on Amazon sales, and you're looking for creators to boost visibility.
Consider Kristin, a social seller with 52K Instagram followers and a high click-through rate (CTR)—a strong indicator that her audience trusts her recommendations and finds value in them. Here’s how her audience engages with her Amazon links:
  • 30.75% clicked on her “My Amazon” link—showing broad interest in her Amazon picks.
  • 25% chose her “Going Out Tops”—suggesting her followers look to her for trendy, event-ready styles.
  • 24% clicked “Fall Amazon Finds”—highlighting a seasonal demand for curated selections.
Kristin’s audience is primed for fashion-focused partnerships. Could she be the right creator to drive your brand’s success on Amazon?
Creating a Campaign with hoo.be
Views and Likes ≠ Sales or Influence
High views and likes don’t always mean conversions or real influence. Take a closer look—these creators may have similar performance on expected Post Impressions and Page Views.
But notice the difference in the CTR & Clicks.
💡 Depending on the product & category, Creator A would out-perform Creator B by 10-15x. No platform or individual would make this determination without access to this first party data.
Instagram Followers - 24K | 206K
Post Impressions Instagram - 32.8K |28.5K
Past 30 Day Clicks - 35.7K |32.3K
Past 30 Days CTR % - 92.61% | 6.51%
Top Link Click Past 30 Days - 27K | 733
Creator A
Creator B
Why Now?
Shifting Budgets
As brands allocate more resources to influencer marketing hoo.be provides the reliable data and measurable outcomes needed to sustain and optimize these investments, bridging the gap between creator partnerships and the accountability of traditional digital advertising.
AI and Data
hoo.be leverages cutting-edge AI to unlock unparalleled value from proprietary first-party data, enabling real-time creator selection with unmatched accuracy and efficiency.
Scalability Demands
As influencer marketing shifts from a niche tactic to a mainstream strategy, brands need scalable solutions. hoo.be’s digital-ad-style approach, prioritizing data over intuition and ensuring accountability for expected outcomes, provides the structure needed to scale influencer campaigns effectively.
Quality & Quantity
With 350,000 all-time creators and an organic growth rate of nearly 7,500 new creators per week—driven by our active user base—hoo.be offers a continuously expanding and abundant supply of creators
Creatorpass in Action
Commerce
Fully Customizable & White-Label Solutions

by jordan g

Testimonials